Brand refresh for Handshake, a wholesale marketplace by Shopify, connecting retailers with unique products from thousands of trusted, independent brands.

Handshake by
Shopify

Our affiliation with Shopify was unclear to merchants, leading to trust issues. Additionally, many brand visuals overshadowed the merchants' product photography, which we wanted to spotlight. This presented a significant opportunity to strengthen the connection between Shopify and Handshake by adopting a cohesive look and feel that reflects the brand. It involves communicating the benefits of being a trusted and experienced commerce platform.

I led the full project, which included a new set of colors, logo adjustments, and art direction integrated into a new set of brand guidelines. For this, I sourced support from an external agency to explore and test the new assets. I worked closely with a content designer on a new plug-and-play system that features a new logo tag, tagline, and trust statement, all related to the Handshake/Shopify connection.

Once I set the new guidelines for the brand, I led the full rollout plan for the implementation of the new brand across all Handshake touchpoints, including product, emails, landing pages, social media, marketing, etc., to ensure a smooth transition. As part of this effort, I took charge of a new homepage redesign, collaborating closely with the product team, where I served as the lead designer.

Designed at Shopify
Role: Lead Designer / Art director
Year: 2021

Team credits: Outer studio, Teri Hason

Maya Ron
Design & Art Direction

E. mayaron01@gmail.com
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