Launched in 2022, Shopify Collabs is a marketplace app for creators, offering them a space to explore products and collaborate with new brands.

Shopify Collabs

Launched in 2022, I designed and led the go-to-market campaign.

I started the creative process with exploring multiple visual concepts and names for the platform through a series of workshops. Guided by the chosen concept and name, which was an extension of the existing design direction for Shopify creators' space, our team worked on crafting an engaging launch experience.

As the lead designer, I spearheaded the development of this experience, thoroughly overseeing and designing every aspect, from art direction for imagery to the creation of graphic elements for the hero video, app's branding, landing page, PR assets, emails, and ensuring coherence across various touchpoints of the go-to-market campaign. Despite the short deadline, we successfully completed this project within a month's timeframe.

Collaborating closely with my design colleague Kim, who focused on designing materials for the brand's side of the launch, I provided guidance and direction to ensure that both creators and brands were aligned within the Shopify Collabs ecosystem.

Designed at Shopify
Role: Lead Designer / Art director
Year: 2022

Team credits: Kim Estoesta, Thom Heasman, Hannah Shadrick Hummel, Kelsey Petrie, Francesca Garcia

Maya Ron
Design & Art Direction

E. mayaron01@gmail.com
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