A set of photographs inspired by the product creation process for the Wedgwood 2020 collection.

Wedgwood launch

Wedgwood is an iconic British brand that is well-known for providing china, tea sets, ornaments, vases, and more to Royal Families, Heads of State, as well as families all over the world.

I began by brainstorming our vision and gathering references to shape what we wanted. I then created mood boards for each set. Collaborating closely with a set designer, producer, and the photographer, we outlined the materials and style we were aiming for, selecting everything from models to nail polish to outfits.

Over two days, we executed the photoshoot across nine different sets. For each one, I crafted a unique set of elements inspired by the product creation process, design cues, and the environment. These elements captured the vibrant Wedgwood vibe, playing with unexpected color and texture combos to create an eclectic feel. I used bright, bold backdrops to add pop and complement the striking Wedgwood patterns, resulting in captivating shots.

Designed at Anomaly
Role: Art director
Year: 2019

Team credits: Studio hector, Jeremy Liebman

Maya Ron
Design & Art Direction

E. mayaron01@gmail.com
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