Visual world creation for Kayali, the first fragrance collection by Huda Beauty designed to be layered.

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Kayali

Kayali is the first fragrance collection by Huda Beauty. The four perfumes are modern interpretations of classic scents, using the highest quality ingredients to create ultra-addictive perfumes. Inspired by Huda & Mona’s Middle Eastern heritage, Kayali fragrances are designed to be layered and combined to create a scent that is uniquely you.

The project included creating the visual identity for the brand, including type, colour palette, and photographic treatment. The final assets were created for indoor and outdoor signage, print and online materials, such as banners, Instagram posts and stories for campaigns. 

Designed at Anomaly
Role: Lead Designer / Art director
Year: 2018

Vanilla
CITRUS
Musk
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Layer-7
SOCIAL_KAYALI

Maya Ron
Design & Art Direction

E. mayaron01@gmail.com
LinkedIn

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