Rebranding for Wedgwood, an iconic British brand that needed to adapt to the way we live, shop, and engage with brands, injecting energy to renew it.

Wedgwood

Iconic British brand that is well-known for providing china, tea sets, ornaments, vases, and more, for Royal Families, Heads of State, as well as families all over the world.

Wedgwood needed to adapt to the way we live, shop, and engage with brands, injecting energy to renew the brand. With luxury codes evolving and maximalism well and truly having a moment in interior design, it felt that there hasn't been a more opportune moment for Wedgwood to shine.

My role in this project was as a lead designer and art director. I was involved in the comprehensive creation of the entire visual world, starting from the concept to the execution: color palette, typography, packaging, print ads, general guidelines for the website and online presence, Point of Sale, Wedgwood product layering, as well as art direction. Additionally, I worked on a go-to-market book containing clear guidelines for the Wedgwood design studio on implementing the new brand and assets for the 2020 product launch. This encompassed a full photoshoot of 9 new product series and a tastemakers shoot in their London home.

Designed at Anomali
Role: Lead Designer / Art director
Year: 2019-2020

Team credits: Jeremy Liebman, Fabian Berglund, Alex Delgado, Marta Marquez, Alice Farmiloe.